International Marketing Management [iMM]
The Master Program in International Marketing Management is designed and promoted by GEMA Business School as an international version of its Marketing Management Master Program, now at the 24th edition. It is possible to apply for attending an “extended” version of the Program consisting in a longer period to spend in Philadelphia (7 months instead of 3.5 months) for a more complete and practical training experience.
GEMA – Rome (Italy) – 2 months
CONTENTS: Marketing Basics and Fundamentals
SJU – Philadelphia (USA)
Option 1 – 3,5 months
CONTENTS: International Marketing – Social Media and Organization – Strategic Change and Leadership – Innovation and Design Thinking – Collaboration and Conflict in International Teams
Option 2 – 7 months
CONTENTS: same topics of above, with an additional active learning module consisting in tasks, project works and experiences in order to develop practical skills.
Companies and Organizations – Italy – 3/6 months
Internship opportunity in Companies and Organization based mainly in Italy where the student can implement what learnt during master experience. Every student will be offered the chance to be candidate for a 3/6 months period position.