International Marketing Management [iMM]

International Marketing Management [iMM]

The Master Program in International Marketing Management is designed and promoted by GEMA Business School as an international version of its Marketing Management Master Program, now at the 24th edition. It is possible to apply for attending an “extended” version of the Program consisting in a longer period to spend in Philadelphia (9 months instead of 4 months) for a more complete and practical training experience.

PROGRAMME DETAILS

PHASE A

GEMA – Rome (Italy) – 2 months
CONTENTS: Marketing Basics and Fundamentals

PHASE B

SJU – Philadelphia (USA)
Option 1 – 3,5 months
CONTENTS: International Marketing – Social Media and Organization – Strategic Change and Leadership – Innovation and Design Thinking – Collaboration and Conflict in International Teams
Option 2 – 7 months
CONTENTS: same topics of above, with an additional active learning module consisting in tasks, project works and experiences in order to develop practical skills.

PHASE C

Companies and Organizations – Italy – 3/6 months
Internship opportunity in Companies and Organization based mainly in Italy where the student can implement what learnt during master experience. Every student will be offered the chance to be candidate for a 3/6 months period position.

Master iMM @Rome&Philadelphia

PARTNERS

GEMA Business School

GEMA Business School
Was founded in Rome (Italy) in 1982 and is specialized in planning and delivering educational programs in business areas such as HR Management, Marketing and Communication, Administration and Business Planning, Corporate Finance, Organizational Behavior and Employment Legislation. With over 33 years of experience, GEMA is a highly recognized Business Schools in Italy and is committed to promote Higher Education in an international context, facilitate exchange of students internationally and offer training programs to obtain Professional Certifications provided by international recognized Institutions such as PMI (Project Management Institute) and SHRM (Society for Human Resource Management). www.gema.it

Saint Joseph's University

Saint Joseph’s University
For 160 years, Saint Joseph’s University has advanced the professional and personal ambitions of men and women by providing a rigorous education that demands high achievement, expands knowledge, deepens understanding, stresses effective reasoning and communication, develops moral and spiritual character, and imparts enduring pride. Guided by a faculty committed to both teaching and scholarship, students develop intellectually through an intense liberal arts curriculum and advanced study in a chosen discipline. Students mature socially by participating in Saint Joseph’s campus life, noted for its rich variety of activities and infectious enthusiasm. Students grow ethically and spiritually by living their own values in the larger society beyond campus. www.sju.edu

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