The program duration is 4 months in class and 3 to 6 months in internship, depending on companies requirements.
The tuition fee is € 9.000,00 Euro (VAT excluded)
Organizational models and business strategies
You will understand how world economic policy and macroeconomic choices affect business strategies and consumer behavior. You will analyze the structure and functioning of companies and the evolution of different organizational models. You will understand why there are better companies than others, which is their culture and their organizational model concerning the business context. You will be able to evaluate the possibility of international projection of companies.
Finance & Control
In this module you will acquire the essential skills to plan and strategically control the economic and financial management of a company. You will learn to evaluate the company and protect its assets, to define industrial plans and investment operations on international markets.
Through the Project Management Institute® methodology, for which GEMA Business School is a Registered Education Provider (PMI)® you will develop the ability to manage the complete development of a marketing and export plan. You will also acquire the skills to develop the economic dimension of projects and draw up budgeting aspects related to marketing strategies.
International Marketing Evolution
As a first step, you will understand the basic terminology of marketing and you will learn to identify and use the basic elements of the Marketing Mix. Subsequently, you will develop analytical skills by referring to fundamental categories such as market, competition, demand segmentation, the marketing information system, research, SWOT analysis.
You will develop the skill to understand the impact that geographical, cultural, political, economic and social differences have on marketing strategies and actions for several different foreign markets. You’ll also find out how to create a cultural geo map and the basics of cross-cultural management and how to identify the most interesting foreign markets using the concepts of attractiveness and accessibility. Subsequently, you will be able to develop the distribution strategy in the target markets by assessing their financial impact. You will be able to decide between the various ways of entering the target markets: direct and indirect export, commercial branch, the production site and so on.
Product and Brand Management
You will learn how to internationally enhance the value of the brand and how design the business strategy to manage and maintain high the reputation of the product and brand in the digital age. You will also be taught about the fundamentals of brand management such as: Brand Identity, Brand Awareness, Brand Image, Brand Positioning and the value of Customer-based brand equity (CBBE).
International Business Communication
You will fully and comprehensively deal with the fundamental concepts of business communication in an international context according to the strategic approach of integrated communication, deepening the different areas and tools with the help of experts and specialists.
International and Digital Marketing Strategy
You will acquire the skills to understand the dynamics of market innovation processes, focusing on the development of new business models generated by Digital Transformation. You will understand the reference strategies of Digital Marketing: Customer Experience Design, Digital Customer Journey, User Engagement, Lead Generation and funneling techniques aimed at users’ generation and conversion.
SEO and Web Content Marketing
We will provide you with the essential techniques to increase the website’s visibility and the online business, combining theoretical teaching with practical exercises and significant case histories. In particular, the following are in-depth: SEO techniques for positioning products/services on search engines, as well as Content Marketing strategies and techniques are necessary to transform leads into potential customers. We’ll also provide skills to design, build and manage a website through WordPress, the most used CMS in the world.