The Master Program is designed and delivered by GEMA Business School in collaboration with Haub School of Business faculty and staff of Saint Joseph’s University. All the Program activities are planned to be level-appropriate, rigorous, highly interactive, practical, with an effective combination of theory/concepts, large/small group discussions, case studies, applied exercises and real-world issues.
Moreover, industry speakers/subject matter experts/study tours to local retail business will be integrated throughout the program to enrich the learning experience, provide networking opportunities and on-site learning as it relates to the course or educational objectives of the Master Program.
PHASE 1 in GEMA Business School (Rome)
MARKETING BASICS AND FUNDAMENTALS
Introduction to interpersonal Communication principles, Business Organization, Corporate Roles and Functional Structure, Marketing Strategy and Operations.
One day in outdoor, in a country villa outside Rome where all the students will be involved in activities that have the aim to create an effective and productive team.
It is a process that allows each student to develop a personal and professional project through systematic analysis of the personal characteristics, conducted with the use of structured materials such as test and/or self-analysis sheets.
PHASE 2 in SJU (Philadelphia – USA)
International Marketing will provide students with a solid understanding of how companies and consumers co-create value in today’s global environment. The course will build upon fundamentals focusing on cross-cultural marketing, global branding, new market entry, product standardization v. adaptation, retailing, communications, export/import, and other issues. The course content will integrate case studies, videos, and marketing analytics.
SOCIAL MEDIA AND ORGANIZATION
This course explores the growing use of social media to achieve personal and organizational objectives. Students will examine the four zones of social media (community, publishing, entertainment and commerce) and learn how popular social media platforms can be employed to build brands, conduct business, support causes, rally the masses, forge and maintain relationships. During this course students will examine and critique how different organizations use social media to achieve their objectives. By the end of this course students will have the relevant knowledge and skills required to develop a strategy that leverages the power of, and opportunities offered by social media.
STRATEGIC CHANGE AND LEADERSHIP: A GESTALT APPROACH
This course is designed for graduate business students and will provide students with tools to make intentional strategic leadership decisions. It presents the theory behind the powerful Gestalt approach to leadership and change, and includes intensive leadership development practice. Through a combination of lectures, activities, exercises, and practice, the student will enhance their understanding of themselves as leaders and their impact on others.
INNOVATION AND DESIGN THINKING
Innovation and Design Thinking provides students with a model to understand and solve complex problems in bold and creative ways. The course focuses on the fundamentals of human-centered design thinking. Students will enhance problem-solving skills through logic, imagination, intuition and systemic reasoning. Through a combination of classroom dialogues, team activities, readings, and the use of multimedia tools, students will build on their ability to be innovative contributors in the workplace. The course concludes with the presentation of a project concept and the opportunity to generate interest and get feedback.
Students in the Extended Program (option 2) will be using this class to create projects they can use as their practicums during the extended time they are in the United States. Moreover, they will be involved in additional project works, assignments and training research.
COLLABORATION AND CONFLICT IN INTERNATIONAL TEAMS
Recognizing and utilizing team dynamics is essential in today’s global workplace. Collaboration and Conflict in International Teams will engage students in a real time facilitated dialogue designed to highlight the forces of conflict and collaboration. Students will learn proven techniques and tools that they can use when leading or participating in any team. Students will learn to define conflict and collaboration in new energetic ways and will be challenged to practice collaborative examination and critical thinking about issues that emerge in the group.
PHASE 3 in Italy (or possibly abroad)
Internship opportunity in Companies and Organization based mainly in Italy where the student can implement what learnt during master experience. Every student will be offered the chance to be candidate for a 6 months period position.